CRED is an Indian Fintech platform. CRED was founded in 2018 by Kunal Shah. It's specifically tailored to high-credit-score credit card holders being rewarded for paying their bills on time. The app enables members to pay their credit card bills while earning CRED coins that can be redeemed for rewards, discounts, and offers from select premium brands.
Gradually, CRED became a multi-service platform. Today, it has added services like CRED Pay to facilitate in-app payments, CRED Stash to provide instant personal loans, CRED Mint to allow peer-to-peer lending, and expense tracking and credit score monitoring tools. It also offers options for UPI payments and paying your rent while having exclusive lifestyle deals, thus allowing you to manage your finances in one app.
CRED emphasises security and transparency and takes care of user data and transactions. This creates a community of trustworthy users, targeting those who have a financially responsible background. It added novel features, including a rewards system for positive financial habits, and personalised opportunities for premium experiences.
CRED has built itself as a leading fintech brand in India, bringing its core philosophy of making financial management easier and offering valuable rewards for various types of consumption backed by reliable services, a friendly design, and a global, inclusive experience.
